Google’s Wonder Wheel is an embedded tool found on the Google search results page. This terrific free tool is not only great for discovering related keywords, it can also be used to enhance your marketing efforts, as we’ll see below…
Type the top keyword, relative to your business, into Google’s search engine and get the results. Now look to the top left portion of the results and you will see “More Search Tools.”
Click the dropdown arrow to expand the options and you will see the “Wonder Wheel” listed about 2/3 of the way down.
Click on “Wonder Wheel” and you will see the following result – a wheel showing the most popular keywords or phrases pointing to your original keyword.
Now let’s take a look at how to maximize the use of this wonderful gift from Google.
Your original keyword phrase “designer bags” is the most popular keyword to your main site, or where your products or service is located. Don’t worry about the competition factor of this keyword, the more popular the better.
What we are going to do is take one of the spokes of the wheel and run it through your “keyword tool” to find the related keywords that have the most hits with the lowest competition. Let’s use “fake designer handbags.”
AdWords keyword tool returned “handbags imitation” which has fairly low competition and 9900 hits a month. We’ll use this for our first blog.
Now go to Blogger and create a new blog using “handbag imitations” as the title of your blog. Create a few short articles around this keyword phrase and stagger the postings. Use the keywords in the article titles for example: “Handbag imitations exposed!”
Do not place any advertising on these wheel blogs. The whole idea is to drive traffic to your main site.
How is this done?
Place a HTML widget on the top of your blog, above the article, using large text. Say something like “Get the best deals on designer handbags here” and link this to your main site. You also want to do the same thing with a sidebar widget (slightly smaller text) located at the top.
Delete everything from the sidebar except for the archives and the HTML widget you just created.
You don’t need a fancy blog layout or any graphics. As long as you have a blog title, post titles, and content that are related, and relate to your main page, you are good to go.
It’s now time to promote this blog. Social bookmarks, Twitter, forums, whatever you can think of to get “Handbag imitations” out there.
Once you finish the first blog, go back to the wheel and repeat the process with another spoke, and another, and another, until you have used them all. If one or more of the spokes is not related enough you can ignore it.
When you have finished with this wheel, click on one of the spokes, let’s use “fake designer bags,” and you end up with a new wheel to start with. See below.
Go around the wheel repeating the same steps as above and you will end up with 10 – 20, or more, micro blogs pointing to your main sales page or site, all optimized for the lowest competition / highest hit keywords.
This strategy requires a lot of repeat, monotonous work, but is worth the time and effort in the long run, and doesn’t cost a dime.
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